I admire people who strike out on their own to pursue something they have a passion for, even if this passion isn’t going to be their main income stream. For those of you fashionistas and lifestyle shop addicts, do check out  e.t.c., a newly launched online retailer selling bags and accessories for both men and women. In addition, there are also home furnishings, kitchenware, ornaments and other lifestyle products.

Ronnice, the owner of the site, opened this e-store together with two other friends, and the items on sale are sourced from their travels around the world. Their website is sleek and stylish with its clean lines, not to mention the fact that it has a user-friendly interface.

The site offers specific measurements of the bag and pictures taken from different angles to give you a thorough idea of the purchase you’re going to make.

I like, too, that the website features some interesting bits of copywriting for every product write-up. The woven wood clutch bag above, for example, had these words to accompany it:

Ever since I bought my wooden frame glasses, I started really digging wooden accessories and bags.

There’s something about the touch of wood that feels natural and organic.

It helps that this clutch’s wooden handle silhouette was one of the hottest shapes, thanks to a certain Italian fashion house.

The woven leather body gives the clutch that touch of elegance that brings it up a notch. Smart choice for a weekend date at the cosy Italian restaurant he chose.

I like that the owners of this e-store have put effort into the styling of their pictures. It reflects the website’s professionalism and pride the owners have in it.

For the month of June, readers of my blog can get 15% off all purchases from e.t.c. It’s only ‘cos one of the owners is my friend. Heehee. To enjoy the discount, please enter the promo code “helloetc” when you make your purchase. Go check them out and grab some goodies today!